TYPECON 2026

Branded TypeCon 2026 under the theme “Message,” exploring how typography shapes meaning beyond text.


Drawing on McLuhan’s concept of the medium as message, the identity uses contrasting typefaces to highlight how shifts in weight, scale, and rhythm alter perception.






BRANDING | TYPOGRAPHY + ASSETS

Indesign. Illustrator.

TYPECON 2026

Branded TypeCon 2026 under the theme “Message,” exploring how typography shapes meaning beyond text.


Drawing on McLuhan’s concept of the medium as message, the identity uses contrasting typefaces

to highlight how shifts in weight, scale, and rhythm

alter perception.






BRANDING | TYPOGRAPHY + ASSETS

Indesign. Illustrator.